In a vibrant and high-energy press conference, Jazz officially launched JTC (Jazz Tape-Ball Cricket), introducing what is being called Pakistan’s largest and most passionate tape-ball tournament to date.
In a vibrant and high-energy press conference, Jazz officially launched JTC (Jazz Tape-Ball Cricket) , introducing what is being called Pakistan’s largest and most passionate tape-ball tournament to date. More than just a competition, JTC is being positioned as a national movement that celebrates grassroots talent and street cricket culture with a bold, structured platform.
The Grand Reveal: A Tournament Born from the Streets
JTC is set to unfold across multiple cities, with dozens of teams and hundreds of young players competing for national recognition and a substantial prize pool. But what sets JTC apart is its commitment to bringing formal structure to the informal spirit of tape-ball cricket. With a clearly defined format, including regional qualifiers, knockout rounds, and a grand national finale, Jazz has introduced a professional framework to a game that has long thrived without it.
Standardized rules, branded city-based teams, scheduled fixtures, and official venues are just a few elements that ensure every match is played with consistency and legitimacy. For the first time, players who honed their skills in street matches will experience what it means to compete on a national stage under an organized banner.
Jazz shared that the purpose behind JTC is deeply rooted in the belief that real cricketing stories start on the streets. A Jazz representative stated, "Tape-ball cricket is where dreams begin. It's time we give that passion the platform it deserves."
Leadership Speaks: The Vision Behind JTC
Jazz leadership used the press event to outline the mission and future ambitions of JTC. The core message focused on youth engagement, community impact, and national pride. "JTC is not just a sports initiative. It is a vision to engage the youth, unearth talent, and build stronger communities," said the Chief Marketing Officer of Jazz.
Leadership hinted at making JTC a recurring annual event, with potential integration into larger cricketing ecosystems in the future. The long-term ambition is to transform this initiative into a structured, sustainable, and scalable platform that consistently nurtures emerging talent.
A Tribute to the Game That Raised a Nation
Tape-ball cricket is more than a hobby in Pakistan. It is a cultural legacy, a shared memory for millions, played daily in streets, neighborhoods, parks, and rooftops. JTC honors that tradition by giving it the structure and recognition it has long deserved.
"This is the game that has raised generations of cricketers in Pakistan," said a Jazz spokesperson. "With JTC, we are giving street players the spotlight and respect they have always earned but now with the rules, resources, and reach to truly shine."
Cricket for All: Taking the Game Further with Jazz
JTC is more than just a tournament: it’s a platform that shines a light on tape-ball cricket and the talent it nurtures. By creating organized opportunities across cities and bringing local teams into a more formal setup, Jazz is helping give shape and visibility to a format that has thrived informally for decades. It’s making cricket more accessible, not just for professional players, but for passionate individuals from every corner of Pakistan.
Jazz has also extended the experience to digital audiences through the Tamasha App, where fans can stream live matches, watch highlight reels, and enjoy behind-the-scenes content. With growing social media buzz and shareable moments, JTC has become a truly connected, nationwide cricket experience.
From local grounds to living rooms, JTC - powered by Jazz - is reshaping how cricket is played, shared, and celebrated across Pakistan.
