London, June (پاکستان پوائنٹ نیوز 04 يونيو 2025ء) In collaboration with Turquoise Mountain—a global non-profit organization dedicated to reviving traditional arts and empowering craftspeople—the showcase features a curated selection of handcrafted pieces in a dedicated space within Selfridges. The display is themed with references to Saudi Arabia's natural and architectural heritage and highlights work crafted from locally sourced, sustainable materials, reimagined through a contemporary creative lens.
The collection includes palm handicrafts, jewelry and accessories, and leather crafts created by artisans from across the Kingdom, collectively representing the diversity and richness of Saudi artisanship.
This activation runs in parallel with a Saudi fashion showcase at Selfridges, also enabled by CDF in collaboration with the Saudi Fashion Commission. The fashion showcase features a curated lineup of Saudi brands—beneficiaries of CDF and the Saudi 100 Brands initiative—presenting their collections alongside Selfridges' leading international labels. The initiative highlights the dynamism and rapid growth of Saudi Arabia’s cultural sector.
Through this multifaceted activation, CDF aims to empower artisans and cultural entrepreneurs to showcase their work on a global stage, stimulate investment in the handicrafts and fashion sectors, and reinforce the international visibility of Saudi heritage during the Year of Handicrafts.
The showcase builds on CDF's ongoing Year of Handicrafts initiatives to strengthen the Saudi cultural sector, maximize the economic and social contributions of traditional crafts, and broaden their reach both locally and globally. A key milestone in these efforts is the recent launch of the Nama' Accelerators: Handicrafts Track—a dedicated enablement solution that supports cultural businesses through specialized training, mentorship, and financial incentives. By developing scalable, sustainable enterprises, Nama’ drives community growth, enhances innovation, enriches national identity, and reinforces heritage crafts as dynamic contributors to Saudi Arabia's broader economic diversification.
Through Nama' and other enablement solutions, CDF continues to strengthen the creative entrepreneurial ecosystem and ensure that traditional crafts thrive as both cultural treasures and engines of economic growth.
