Shanghai, June (پاکستان پوائنٹ نیوز 30 يونيو 2026ء) The Saudi brands participated as part of the Kingdom's pavilion, organized by the National Industrial Development and Logistics Program (NIDLP) in collaboration with Invest Saudi. The pavilion brought together 25 national entities from the transport, logistics, and investment sectors to strengthen Saudi Arabia’s global presence, highlight the transformation of the Kingdom’s transport and logistics ecosystem, and showcase investment opportunities and strategic projects supporting the objectives of Saudi Vision 2030.
Visitors were introduced to the story behind Saudi coffee and the Jazean experience in serving the Kingdom’s signature brew to world-class standards. The pavilion also showcased an array of national products from Milaf Global's portfolio, celebrating the diversity of Saudi Arabia’s food sector and its growing competitiveness in global markets.
Noug showcased its innovative camel milk-based products, while Nua presented its integrated approach to Saudi hospitality. The participation underscored the complementarity of Milaf Global's national brands and highlighted the Kingdom's authentic identity to visitors and investors from around the world.
The showcase at transport logistic Shanghai 2026 reflects the Kingdom's ongoing efforts to support national exports, strengthen the global presence of Saudi products, and forge strategic partnerships that unlock new growth opportunities. These efforts align with the objectives of Saudi Vision 2030 to develop promising sectors and enhance the competitiveness of national industries.
