Jeddah, June (پاکستان پوائنٹ نیوز 29 يونيو 2026ء) Built around the concept of creating creative cultural destinations, Zawiya 97 offers a dynamic space that celebrates handicrafts, supports their sustainability, and connects them with the creative economy. The initiative contributes to revitalizing historic buildings and marketplaces, raising awareness of the Kingdom's cultural heritage, promoting cultural exchange, encouraging collaboration between artists and artisans, and enriching visitors' experiences through a diverse range of cultural and community programs.
Zawiya 97 features an artisan incubator that serves as a hub for production and development. It offers creative residency programs, educational workshops, cultural events, guided tours, dedicated production and exhibition spaces, and shops for handcrafted products. These efforts enhance the visibility of traditional crafts while broadening their reach across markets and the community.
Through these efforts, Zawiya 97 seeks to cultivate a sustainable creative community that bridges living heritage with innovation while reinforcing culture's role in economic and social development.
Since its launch, Zawiya 97 has made a tangible cultural and economic impact by supporting artisans, organizing hundreds of workshops and cultural programs, revitalizing a number of historic buildings, and creating employment opportunities. These achievements underscore the destination's role in transforming traditional crafts into a driver of development while reinforcing Historic Jeddah's position as a leading cultural and innovative destination.
