Riyadh, October (پاکستان پوائنٹ نیوز 20 اكتوبر 2025ء) Alalshikh stated that Riyadh Season is built on creativity, celebration, and delivering unprecedented experiences that bring people from different cultures together. He affirmed that Roblox is the ideal environment to extend the season to a global audience of young people and gamers. He added that this step represents a continuation of the season’s vision of innovation and expansion beyond traditional boundaries, and an open invitation for users everywhere to experience Riyadh Season in an entirely new way.
The virtual experiences within Roblox feature vibrant digital worlds specifically designed to reflect the identity of Riyadh Season and its iconic zones, most notably Boulevard City and Boulevard World. Players will live a realistic simulation through interactive gameplay that combines exploration, adventure, and visual entertainment. Boulevard World allows users to travel between multiple global cultures—such as Paris, Kuwait, South Korea, and Italy—within one environment, mirroring the real-world diversity of the Season.
These experiences offer innovative activities that give players a true sense of adventure, including driving cars over the lake in a recreation of one of the season’s most famous attractions, climbing a giant dinosaur for a thrilling sense of motion and excitement, riding a hot air balloon for panoramic views, and flying through the cable car above the entire world to explore it from above in a unique visual experience.
The experiences also include a variety of interactive mini-games inspired by Riyadh Season events, such as the Six Kings Slam tennis game, based on one of the season's most prominent global tournaments, and the classic Whack-a-Mole game, which tests reaction speed and timing in an entertaining and exciting way. In addition, a treasure hunt game allows players to explore the virtual world, collect golden tickets, and exchange them for exclusive Riyadh Season-branded UGC digital items such as outfits, accessories, and virtual collectibles.
The virtual experiences will not stop there. They will continue to evolve throughout Riyadh Season with ongoing updates, new content, and added events to maintain variety and appeal. Upcoming updates include the launch of Beastland by MrBeast in celebration of the real-world zone, a boxing game simulating the global bouts hosted by the season, a wrestling game aligned with WWE Royal Rumble in Riyadh, and a major competition with unprecedented prizes on Roblox, making the digital world an immersive extension of the real-life season.
These experiences were developed in collaboration with The Gang, one of the world's leading companies in creating branded gaming experiences and digital UGC content for major global brands. This reflects Riyadh Season’s commitment to delivering world-class content that meets player expectations and strengthens its position as the world’s premier entertainment destination.
This milestone embodies Riyadh Season's vision of merging the physical and virtual worlds, enabling millions of people of all ages, languages, and cultures to engage with the season and participate in its events without geographical limitations. It also marks a strategic entry into one of the world’s largest gaming communities, enhancing the global reach of the season and reinforcing its leading international status in entertainment.
