Saudi Media Academy Trainees Learn International Event Management In Switzerland

Saudi Media Academy Trainees Learn International Event Management in Switzerland

Lausanne, August (پاکستان پوائنٹ نیوز ‎‎‎ 22 أغسطس 2025ء) Participants visited the Union of European Football Associations (UEFA) headquarters in Nyon for a practical simulation of event management. They also toured the media center for the Athletissima event in Lausanne, where they learned about the preparations involved in organizing a global sporting event. The field visits concluded with a stop at the Tiffany & Co. store in Geneva to study customer experience management strategies.

This program is a key step toward building media leaders capable of applying global best practices to advance the media sector and contribute to the goals of Saudi Vision 2030.