The Ministry of Health and Prevention, MoHAP, in collaboration with Pfizer, has launched the "Keep On Beating" campaign to promote positive lifestyle changes and ensure early detection of cardiovascular disease-related risk factors
DUBAI, (Pakistan Point News - 06th May, 2019) The Ministry of Health and Prevention, MoHAP, in collaboration with Pfizer, has launched the "Keep On Beating" campaign to promote positive lifestyle changes and ensure early detection of cardiovascular disease-related risk factors.
The campaign is part of the Memorandum of Understanding, MoU, between MoHAP and Pfizer on World Heart Day 2018. The campaign will also help promote public awareness about risk factors associated with cardiovascular diseases such as smoking, malnutrition, inactivity and stress, since these diseases are not only confined to genetic factors such as family history, gender, and age. It will also implement training programmes to increase medical team professionalism and develop an innovative system to bolster the patient’s self-care.
The preparation to run the programme was kicked off a few months ago through diverse workshops with a team of the national indicators for cardiovascular diseases at MoHAP’s headquarters, to reduce the instances of heart diseases by the year 2021.
Commenting on the campaign, Dr. Yousif Al Serkal, Assistant Under-Secretary for the Hospitals Sector, said, "Reducing cardiovascular disease-related mortality is a top priority within the health theme of the National Agenda 2021 which set the objective of reducing cardiovascular disease-related mortality by 25 percent as one of the key performance indicators. This is to measure the performance of the National Agenda in terms of carrying out the sought-after objectives through education improvement, and risk factors identification and monitoring."
The campaign has been launched in conjunction with the National Policy Plan for Cardiovascular Care Services, to establish a national record and develop smart applications for risk factors.
The public awareness campaign was launched on 1st May 2019, with the installation of an innovative "coin-selling machine" at MoHAP’s headquarters. The aim is to present a gift as a reward for the calories burnt. Further details about the whereabouts of the machine will be announced on official accounts of the campaign on social media platforms.
