by Mohammed Jalal Al Raisi, Executive Director of the Emirates News Agency, WAM ABU DHABI, (Pakistan Point News - 21st Mar, 2019) Few weeks ago before the launch of the UAE celebrations of "Sharjah World Book Capital 2019", which falls on 23rd April, 2019, the International Government Communication Forum, IGCF, of the Sharjah Government Media Bureau, presented the forum’s eighth edition theme; ‘Behavioural Change Towards Human Development’.
The upcoming forum will highlight the reasons behind the great achievements and success of the initiatives of H.H. Dr. Sheikh Sultan bin Muhammad Al Qasimi, Supreme Council Member and Ruler of Sharjah.
The vision of the International Government Communication Centre is based upon Sheikh Sultan bin Muhammed's belief in man as the maker of development. On this humane basis, which sees culture as a gateway to happiness, the forum has continued to provide a forum of excellence for government institutions since 2012, supported by outstanding youth participation, enhanced by a high communicative capacity that gives this annual forum the merit it deserves.
Sharjah has launched two communication projects. The first aims to ensure the emirate remains a leader in promoting publishing, culture and reading, while the second seeks to create an inspiring communication approach in the region. Both projects play a key role in achieving development and economic growth, as well as in reinforcing national values and foundations.
Through 37 events held over two days, the forum aimed to demonstrate that the Primary mission of communication is to promote communities and reinforce the skills of people, through a positive message, which has been the core of Sharjah’s projects during four decades of smart communications, making it the deserved international book capital and the Arab centre of government communications.
For over seven years, the forum was able to establish practices that have become a source of renewal and modernisation of Gulf and Arab experiences in the field of government communication. Additionally, the project of Sheikh Sultan to achieve community development is a unique national model and the first of its kind in the middle East.
Researchers of the region’s public sector and civil society communications could not find a programme that aims to involve members of the community, by adopting government plans and programmes, other than the forum, whose eighth edition will highlight the development visions required to fulfil its goals.
