Bramerz Group, Pakistan’s leading full-service Digital Agency, has partnered with Zanroo, to bring its coveted platform and social listening tool to Pakistan
Lahore (Pakistan Point News - 31st Oct, 2018 ) Bramerz Group, Pakistan’s leading full-service Digital Agency, has partnered with Zanroo, to bring its coveted platform and social listening tool to Pakistan. Zanroo is a Thailand-born Marketing Technology (MarTech) company, founded in 2013 by Chitpol Mungprom and Udomsak Donkhampai. They developed a social listening tool that identifies real-time trending conversation topics. Since then it has become the #1 listening platform in Thailand and rapidly growing throughout Asia Pacific with strong presence in countries like Malaysia, Indonesia, Singapore & Japan.
Zanroo has helped over 300 leading brands such as L’Oreal, PepsiCo, Thai Air, DTAC Thailand, etc. covering different industry sectors from FMCG and Agriculture to Banking and Automotive. Pakistan has over 60 million online users with a penetration rate of 27% which highlights the fact that the country has a fast-growing online population. With the rapid increase in social media usage in the country, consumers are expressing/sharing their opinions (about products) that makes it important for companies to listen.
This rise in social media activity means that brands need to understand customer’s needs, as well as how to engage with them. Therefore, with a social listening tool such as Zanroo, Bramerz will be able to gain valuable insights required to expand and optimize different brands’ marketing strategies and brand perceptions. This will also allow Bramerz to conduct real-time competitive analysis and online market research without having to conduct face-to-face focus groups and traditional surveys.
In addition to listening and analyzing English at very high speed, Bramerz has trained Zanroo engine to listen and analyze Urdu and Minglish (Roman Urdu) as well which makes it the 1st such tool for the local market. It will provide a realistic view of how the consumers view a specific brand and business along with its competitors. With the presence of a multilingual localized dictionary, it will become easier for brands to listen the conversations, as people make use of both languages in their conversations.
Moreover, the tool also gives an insight on what people are talking about on any trending issue or event providing cutting edge and near real-time crisis management. For more details about the product you can visit the official website of Zanroo (www.zanroo.com). Bramerz, a Google AdWords and Facebook Blueprint certified agency, already offers a variety of digital solutions & services to its clients. And with this new partnership, they are going to offer more cutting-edge solutions to all the brands in Pakistan.
