Planned marketing activities are needed for survival in competitive environment. This was stressed by speakers of the seminar organized by Punjab University Hailey College of Banking & Finance on “Challenges of Marketing Profession” to prepare the graduates for the challenges of modern changes and dynamic world of business here on Friday.
LAHORE, (Pakistan Point News - 26th Jan, 2018) : Planned marketing activities are needed for survival in competitive environment. This was stressed by speakers of the seminar organized by Punjab University Hailey College of Banking & Finance on “Challenges of Marketing Profession” to prepare the graduates for the challenges of modern changes and dynamic world of business here on Friday. The seminar was conducted by Mr. Ejaz Ahmed, CEO, Sentinent (Pvt.
) Ltd while HCBF Principal Prof Dr Mubbsher Munawar Khan, students of final semester of BBA (Hons) Banking & Finance and Insurance & Risk Management participated in the event. Addressing the seminar, Mr. Ejaz deliberated upon the personality traits of a successful marketing executive. The dynamics of marketing for exploring entrepreneurial opportunities were also highlighted. Mr. Ejaz encouraged the participants to enter the business as an entrepreneur rather striving for job hunting.
He presented a detailed review of the attributes that transform a professional into a successful entrepreneur. Prof. Dr. Mubbsher Munawar Khan advised the students to keep their options open for a successful career path. He gave a detailed review on the changing world of marketing. He advised the students to keep themselves updated on the competitive strategies being followed in the business world. The students appreciated the efforts of the college management towards their grooming and development. Personal interest of the principal in this regard was also acknowledged with warmth.
