AlUla, July (پاکستان پوائنٹ نیوز 18 يوليو 2026ء) The seasonal market also offers opportunities for families working in the cottage industry and entrepreneurs to invest in local crops by creating processed foods such as juices, jams, dried fruits, and sweets. This integration of production, marketing, and processing benefits small and medium-sized enterprises and improves the overall efficiency of the agricultural value chain.
AlUla's agricultural sector features over 7,000 farms employing more than 5,000 workers that produce over 4,900 tons of summer fruits annually. Organizing this season aligns with ongoing efforts to support sustainable agricultural development, strengthen the local economy, and help entrepreneurs capitalize on the governorate's abundant natural resources.
