Prague, June (پاکستان پوائنٹ نیوز 27 يونيو 2026ء) In his address, ASBU President Mohammed Fahad Alharthi said that the rapid advancement of artificial intelligence has created a new reality in which technology companies increasingly rely on content produced by media organizations worldwide. He stressed the need for an international framework to protect the intellectual property and economic rights of these organizations while fostering a balanced partnership based on mutual interests.
Saudi Arabia has adopted an international document outlining principles for the ethical use of artificial intelligence in the media, in partnership with the Saudi Data and Artificial Intelligence Authority (SDAIA).
