Riyadh, June (پاکستان پوائنٹ نیوز 23 يونيو 2026ء) The initiative aims to promote the inclusion of persons with disabilities by offering discounts and tailored promotions. It also seeks to raise awareness among private-sector businesses by adopting measures that improve accessibility across stores, facilities, and services.
Purple Saturday was first launched by the authority in Saudi Arabia in 2021 and has been held annually ever since.
As part of its efforts to celebrate best practices, APD has introduced the Purple Saturday Awards, designed to recognize entities and individuals that have made significant contributions to furthering its mission of empowering persons with disabilities.
