Lausanne, August (پاکستان پوائنٹ نیوز 20 أغسطس 2025ء) The curriculum covers advanced topics such as event management, media communication, customer experience, and business excellence. Participants may also review major events hosted by the Kingdom, demonstrating the comprehensive nature of the events industry.
Participants have the opportunity for field visits to leading international institutions, including the Union of European Football Associations (UEFA), the Athletissima media center, and a Tiffany & Co. store, to observe global best practices firsthand. The program also includes a realistic simulation of organizing a UEFA Champions League event, allowing participants to gain professional experience that combines theory with practical application.
This program is a significant step toward developing media leadership in the Kingdom, equipping professionals with the latest global trends in event management and supporting the goals of Saudi Vision 2030.
