Riyadh, August (پاکستان پوائنٹ نیوز 06 أغسطس 2025ء) The partnership will leverage Amazon’s advanced technologies to deliver integrated, interactive entertainment experiences, elevating the tournament's fan engagement to new levels.
The partnership combines Amazon’s leadership in e-commerce with the advanced cloud computing technologies of Amazon Web Services, aiming to create a fully integrated digital experience that links shopping, entertainment, and competitive gaming during the Esports World Cup.
Senior Manager Sponsorships at Esports World Cup Foundation François Desir emphasized that technology is a key driver in the growth of the Esports World Cup, not only in scale but also in impact.
He added that the collaboration with Amazon Web Services combines advanced computing and analytics capabilities with creative storytelling and real-time engagement.
Head of Communications at Amazon Saudi Arabia Fahad Bahdailah stated that the Kingdom is now one of the world’s fastest-growing gaming markets, with over 9 million players and a market valued at $1.7 billion.
He expressed pride in Amazon’s role within this rapidly evolving system by offering innovative local experiences that bring players and fans closer to the event and provide youth with exceptional entertainment experiences this summer.
As the official global e-commerce partner of the Esports World Cup, Amazon is launching “Hero's Corner,” an innovative digital experience that combines AI-powered entertainment, exclusive offers, and live streaming of tournament matches in both Saudi Arabia and the UAE.
The experience will also feature on-ground activations at Riyadh Boulevard City, offering visitors a unique and immersive journey into the world of esports.
The partnership includes four main experiences that reimagine how audiences engage with the tournament through innovative concepts that blend entertainment, technology, and real-time interaction.