MADRID,(Pakistan Point News - 22th july, 2016): The UN World Tourism Organization signed an agreement Friday with Turkey to help the country boost its ailing tourism sector, which has suffered due to a string of bombings and a failed coup. The Madrid-based UNWTO will provide expert advice to help the Turkish government with its communications strategy and marketing, a spokeswoman said. The agency will also assist Turkish efforts to boost the number of direct flights from key European markets, she added.
"Turkey is absolutely important for us," the UNWTO's Jordanian secretary general Taleb Rifai said after he and Turkish Tourism Minister Nabi Avci signed the agreement in Madrid. "The people of Turkey were very brave in defending their democracy last week. It is our duty today to consolidate this action by supporting one of the most important economic sectors of Turkey which is tourism," Rifai added. "Together we are sending a message to the whole world. Turkey is back in business. Turkey is ready to receive its visitors." Major cities in Turkey descended into battlegrounds on the night of July 15 during a military coup attempt against President Recep Tayyip Erdogan. Tourism employs around eight percent of Turkey's workforce and is an essential source of foreign currency.