Why Super Rich Fashionistas Are Not Crying For Paris Shows
Sumaira FH Published July 06, 2020 | 09:50 AM
Paris, July 6 (UrduPoint / Pakistan Point News - 6th Jul, 2020 ) :One very select group of fashionistas were not crying into their cocktails when the Paris fashion shows were cancelled because of the coronavirus.
The tiny group of super rich women who buy the ruinously expensive handmade creations that adorn the runways of Paris haute couture week knew that meant their favourite designers would have to come to them.
"I thought they would be upset," the French courtier Julien Fournie told AFP as he prepared looks for his film for the French capital's first virtual fashion week, which starts Monday.
"But it was quite the opposite," he added.
Haute couture's made-to-measure creations -- which are only shown in Paris -- can cost the price of a luxury sports car.
With no glitzy shows to go to this time, the jetset queens that usually patronise them expect their own personalised presentations in their palaces and penthouses.
Fournie, who trained as a doctor before turning his passion and considerable anatomical know-how to couture, said he was used to flying to the middle East and Asia with the head of his studio, Mademoiselle Jacqueline, for fittings and adjustments.
- Royal clientele - The difference between couture creations and those you buy off the rail is between night and day, he insisted.
"While you have to get into ready-to-wear clothes" -- adapting your body to the norm -- "in haute couture, the clothes are made to wrap you," the designer said.
And Fournie only makes one-off pieces to ensure the exclusivity that his very well-heeled clients crave.
"Once a client from a royal family cancelled an order after seeing a similar creation worn by Lady Gaga," said the house's director, Jean-Paul Cauvin.
"For them, exclusively is everything, and they don't want that tainted by fame or vulgarity." For that reason, Fournie tends to avoid lending his dresses out to stars for red carpet events, except when the singer or actress has a style that really chimes with the "DNA of the house".
Fournie's film for his virtual Paris show on Tuesday is more of a teaser than a classic run through the collection.
- Cut for 'real women' - "We are not showing too much," Cauvin said, to avoid any unseemly competition that might sometimes arise after shows when "clients really set their heart on a particular look and want to put an option on it" before anyone else does.
This time, without a formal show, it will be more about pampering the client, Cauvin added. "The couturier will have dresses in mind just for them." Fournie is known for designing for "real women" with "breasts and hips and not for gamines" or the androgynous clothes-hanger models that often dominate the catwalks.
"We don't create fashion, we create personalities," he told AFP as he put the finishing touches to his "Storm dress", a silk gown entirely embroidered with goose feathers.
"Whoever wears this after the coronavirus will be like an angel returning to Earth," Fournie declared.
"I want to help my clients fulfil their destiny, support them, and help them take flight," he added with a flourish.
Related Topics
Recent Stories
Tennis: ATP Barcelona Open results - 1st update
Swiatek's perfect 10 in Stuttgart as Vondrousova stuns Sabalenka
Arandu's roads closed due to flooding
Oil tanker catches fire in Islamabad’s Blue Area
Pakistan committed to ensure safety of foreign nationals: FO
Tennis: WTA Stuttgart results - 1st update
Four passengers injured as train hit an empty vehicle
Over- speeding bus crushed to death two bike riders
Turkey's Freedom Flotilla ready to set sail for Gaza
French teen dies from heart failure after knife attack near school
Iranians appear unfazed by Isfahan blasts
UAF celebrates Int'l Chinese Language Day
More Stories From Miscellaneous
-
Transforming education sector: from job hunters to job creators
15 hours ago -
Amjad Bobby remembered on 19th death anniversary for timeless contributions to music
5 days ago -
Legendary actor Nadeem’s 26 films released on Eid-ul-Fitr days in 50 years
5 days ago -
Besant Hall Cultural Centre to celebrate evening with Sanam Marvi on 26 April
5 days ago -
Radio Bahawalpur presents program “Eidi Shidi”
8 days ago -
Radio Bahawalpur to broadcast Eid programs
11 days ago
-
DC, DPO Haripur inspect bus terminals to review fares compliance
12 days ago -
Second phase of refugees’ repatriation to start after Eidul Fitr vacations
13 days ago -
Reaping bounties as Ramazan culminates
13 days ago -
Digital transformation – a boon or bane
13 days ago -
Plants’ business: Another casualty of climate change
15 days ago -
Eid shoppers prioritize children’s joy over personal comforts
15 days ago