Amid Pandemic, White House Race Becomes Digital-first Campaign
Muhammad Irfan Published June 03, 2020 | 09:10 AM
Washington, June 3 (UrduPoint / Pakistan Point News - 3rd Jun, 2020 ) :The 2020 US presidential race is becoming a digital-first campaign as the coronavirus pandemic cuts candidates off from traditional organizing and in-person events.
On the surface, President Donald Trump has the edge over Democrat Joe Biden because of the incumbent's extensive digital infrastructure and large social media following.
But Biden has been stepping up his digital presence and is getting a boost from a handful of outside organizations seeking to counter Trump's messaging on social platforms.
Both sides agree that digital will play a critical role in the 2020 White House race as social media have taken the place of rallies and door-to-door campaigning.
"The digital campaign has always been important.
What has changed now is that it's the only show in town," said Republican digital strategist Eric Wilson, who has no direct role in the Trump campaign.
Wilson said the Trump campaign's experience since 2016 means it has a head start while Biden has been slow to embrace a digital strategy.
"Voters are consuming politics as entertainment and Biden doesn't seem to grasp his role as a social media influencer and doesn't see any interest in changing that," Wilson said.
Trump has some 81 million Twitter followers compared with 5.8 million for Biden, and similar advantages on Facebook and other platforms.
But Biden and an array of progressive organizations have been working to flood the internet with messages to neutralize Trump and his supporters.
Related Topics
Recent Stories
PTI to stage nationwide protests against alleged electoral frauds
Senate continues discussion on Presidential address to Joint Sitting of Parliame ..
Masood Khan calls for Pak-US cooperation for regional peace
Interior Minister starts Margalla Trail Patrol for security
Currency Rate In Pakistan - Dollar, Euro, Pound, Riyal Rates On 26 April 2024
Today Gold Rate in Pakistan 26 April 2024
ICC Womens T20 World Cup Qualifier, Match 2: Ireland Women open with Comfortable ..
Robinson, bowlers help New Zealand go 2-1 up against Pakistan
Shahzeb Chachar to hold khuli kachehri on April 26
Heatwave amid Israel's aggression in Gaza brings new misery, disease risk
Tourism must change, mayor says as Venice launches entry fee
Court adjourns Judicial Complex attack case till May 17
More Stories From Miscellaneous
-
Modern Education Techniques: A pathway to achieve economic development
3 hours ago -
Kite Flying: From cultural festival to deadly sport
3 hours ago -
PDMA predicts gusty wind, rain with thunder, hails
3 days ago -
Iranian president Raisi given guard of honour at PM House
4 days ago -
Intellectuals, writers accolades Naseer Mirza on his literary contribution
5 days ago -
Bahawalpur Adabi Sangat hosts memorable mushaira
5 days ago
-
Cattle farming vital to alleviate poverty in rural areas
5 days ago -
Pakistan: A land of tourism, archeological wonders
5 days ago -
Transforming education sector: from job hunters to job creators
7 days ago -
Amjad Bobby remembered on 19th death anniversary for timeless contributions to music
11 days ago -
Legendary actor Nadeem’s 26 films released on Eid-ul-Fitr days in 50 years
12 days ago -
Besant Hall Cultural Centre to celebrate evening with Sanam Marvi on 26 April
12 days ago