Artificial Jewellery Trend Rises, As Wedding Season On Its Peak
Fakhir Rizvi Published January 12, 2017 | 01:05 PM
ISLAMABAD, (UrduPoint / Pakistan Point News - 12th Jan, 2017 ) : The peak wedding season has raised the demand of imitation jewellery to fulfill the obligatory requirements of the occasion. A report aired by a private news channel said, the artificial jewellery markets in Pakistan are witnessing a boom.
It is becoming more attractive for women with low cost and variety of designs and colours. The sale of traditional jewellery is lacking much interest even at the peak of wedding seasons. The incidents of snatching ornaments, purse, and mobile phone have pushed the sales of artificial jewellery to upward, said a Women customer Ayesha Ali.
As the gold prices in national and international market have increased, people have shifted their choice towards buying artificial jewellery, she added. Ali Ikram a shopkeeper said that artificial jewellery has become more attractive for women since the increasing gold prices have reduced the purchasing power of the customers.
Gold has gone beyond the purchasing power of the middle and upper middle classes and women have left with no option but to buy artificial jewellery, which is readily available in diversified range of designs throughout the country, he added.
A few years back when gold prices were much lower, people used to buy gold for long-term investment; however the trend has now changed since artificial jewellery is not only cheaper but is also available in beautiful designs.
Parents of both brides and the grooms are more interested in marriage solemnised with benefit manner rather than in making the occasion colorful and memorable. Even many well-off families are also seen purchasing artificial jewellery, local gold jeweller said. APP/mon/mtd/bmq
Related Topics
Recent Stories
Rizwan’s batting order may be changed: Sources
Nawaz Sharif to visit Guangzhou exhibition in China
FM Dar not traveling to China: Foreign Office
PM takes notice of deliberate delay in tax cases
Iranian President visits Allama Iqbal’s mausoleum
Iranian President arrives in Lahore today
Currency Rate In Pakistan - Dollar, Euro, Pound, Riyal Rates On 23 April 2024
Today Gold Rate in Pakistan 23 April 2024
Islam enlightened world with its teachings about knowledge: Dr Jamileh
Record London close as oil prices drop on easing Middle East fears
TV tower in Kharkiv struck as Russia captured village
LCCI language courses from May 1
More Stories From Pakistan
-
Minor girl dies in water tank
8 minutes ago -
Govt urged to take meaningful actions to tackle religious intolerance, advance human rights
8 minutes ago -
Hot, dry weather forecast for Sindh
9 minutes ago -
KP nominates three members for representing in Pakistan climate change authority
18 minutes ago -
Pakistan Business Council’s delegation calls on Power Minister
19 minutes ago -
CM Gilgit-Baltistan orders simplification of border pass system for traders
19 minutes ago
-
Landmark Zoology congress opens at UAJK, promises cutting-edge research discourse
28 minutes ago -
Galliyat Tahafaz Movement expresses deep concern over chopping of snag trees in Hazara region
39 minutes ago -
Higher Education Minister praises issuance of scholarships by Chinese universities to Pakistani stud ..
39 minutes ago -
EPA to hold public hearing of 132KV Grid Station’s EIA report
58 minutes ago -
Pak-Canada bilateral relations stable, excellent: Canadian High Commissioner
58 minutes ago -
Provincial Enforcement Authority to be established in Punjab
59 minutes ago