ISLAMABAD, Nov 8 (Pakistan Point News - APP - 08th Nov, 2016 ) : Lok Virsa Tuesday organized an interactive session with Jesse Fagerhaugh, marketing manager of `School of Audio Engineering,' a renowned institute of Hollywood. The participants discussed the evolution from traditional marketing to digital marketing and ultimately the gamification of marketing. The guest speaker delivered a lecture on current digital marketing trends with a focus on using gamification in marketing campaigns and show the need for creative media skills in a changing marketing environment.
He also highlighted the modern media equipment being used around the world. Earlier, Executive Director Lok Virsa Dr. Fouzia Saeed welcomed the participants and particularly guest speaker Jesse Fagerhaugh. She said that Lok Virsa was making efforts to further streamline overall system of the National Institute of Folk and Traditional Heritage.