KARACHI, (Pakistan Point News - APP - 02nd Nov, 2016 ) : Paramount Fine Foods, a fast growing middle Eastern food chain in Canada, is coming to Pakistan. A statement here on Wednesday said that the franchise is now set to open its doors to the people of Karachi. It said that having first opened in Mississauga, in Ontario province of Canada, and quickly gained popularity opening up numerous restaurants in Canada, USA and Lebanon. The statement further pointed out that this franchise is now set to open its doors to the people of Karachi.
It said that Pakistan Beverage Limited has joined hands with Paramount Fine Foods at a ceremony here on Wednesday that was attended by senior leadership teams from both organizations. Yasin H. Kassam CEO and Managing Director of Pakistan Beverage Limited and Saad Saleem, CEO of ASA Corporations, Master franchisee of Paramount Fine Foods have signed an agreement for supply of carbonated and non-carbonated beverages to Paramount Fine Foods in Pakistan.
In attendance were also Ali Khalil, Chief Operating Officer, Paramount International, Atif Khan, Partner, ASA Corporation, Shahrum Saleem, Partner, ASA Corporation and Aman Virji, Director Operations, ASA Corporation, Zaid Yasin, Director PBL and Agha Muhammad Khan, General Manager PBL. It was pointed out that ASA Corporation is a joint venture of four food enthusiasts; Atif Khan, Saad Saleem, Shahrum Saleem and Ali Mohammad who plan to open 30 restaurants across Pakistan in the next five years.
This will create multiple job opportunities in various disciplines and will have an impact on the local economy. With its planned first restaurant opening, it has already created more than 60 direct job opportunities and will further generate more job opportunities in the industry, indirectly. `Pakistan has a dearth of good Middle Eastern restaurants and Paramount Fine Foods hopes to fill the gap. Paramount Fine Foods will bring with it authentic flavours and recipes, which have been passed down for generations and include sweet and savory treats such as Kebabs, Shawarma, Falafel, Manakeesh to Baklawa and Kinafe.
We are extremely pleased to have Pakistan Beverage Ltd. on board as our official beverage partner' said Saad Saleem, CEO of ASA Corporations, Master franchisee of Paramount Fine Foods. `Pakistan Beverage Ltd. is thrilled to be partnering with Paramount Fine Foods in Pakistan', remarked Zaid Yasin.