Cross cultural communication conference 2019 was held at Zayed University. Scholars hailing from 22 different countries participated in the conference.
In his research paper, renowned Pakistani media scholar Sohail Riaz Raja highlighted the cultural and media landscape of Pakistan. While talking to journalists, Sohail Raja said that such events not only help scholars to promote soft image of their countries but also play vital role in establishing contact between universities of different countries. He furthered thanked Prof dr Raheel Qammar Rector COMSATS University and Prof dr. Qaisar abbas Director Lahore Campus for their guidance and support.