Dubai International Academic City (DIAC) and BMI Media, a leading student recruitment event organiser, followed up their first market research study on the priorities and preferences of transnational students in 2017 with new research entitled,
DUBAI, (Pakistan Point News - 10th Oct, 2018) Dubai International Academic City (DIAC) and BMI Media, a leading student recruitment event organiser, followed up their first market research study on the priorities and preferences of transnational students in 2017 with new research entitled, "Transnational Student Mobility and University Trends in 2018: University Marketing Methodologies, Offerings and Student Recruitment Strategies", which launched at the 2018 BMI Global Education Fair.
The report, which focuses on transnational student growth around the world, target markets for recruiting transnational students and core insights into student recruitment, surveyed 104 universities from 41 countries across six continents, with a majority of these universities being based in the USA, UK, Canada and the UAE.
Sixty-eight per cent of the institutions have been in operation for over 30 years, while 38 percent of respondents have more than 20,000 students, indicating long standing and reputable universities. Fourteen per cent of the participating universities were offshore International Branch Campuses (IBC’s), located in the UAE, China, Malaysia and more.
One of the main results of the study showed that India is widely perceived as the fastest-growing market for transnational student recruitment, in addition to a majority of surveyed institutions anticipating increased marketing activities in India in the next twelve months, putting China at a close second place. The bi-lateral economic and commercial ties between India and UAE are at an all-time high; with relations being strengthened across a range of areas including trade, investment, energy, artificial intelligence and space. The UAE universities can expect to benefit from these strengthening relationships with an increased number of Indian students travelling to the UAE for university studies.
Speaking at the launch of the study, Mohammad Abdullah, Managing Director of DIAC, said, "Globalisation has transformed the education landscape, fuelling the rise of borderless higher education and a growing transnational student market worldwide. This trend plays a key role in bridging barriers and bringing countries closer together. Our second study with BMI Media helps broaden our understanding of the motivations and student recruitment practices of the world’s higher education institutions, as well as the obstacles universities face when recruiting students from abroad."
He added, "Through our research, we aim to continue driving the development of higher education, and identify opportunities for universities, students and agents alike. The UAE is a growing higher education hub with 83 per cent of the UAE universities surveyed experiencing growth and the student numbers at DIAC increasing by seven per cent over the previous academic year. The government’s recent changes to residency visa regulations for students will definitely support this trend."
While most universities perceive India as the fastest-growing market for transnational student recruitment, the country topping that list is currently still China, closely followed by India, Nigeria, Saudi Arabia and Pakistan. These findings highlight the increasing willingness of students from across emerging markets to pursue higher education abroad.
Rupert Merrick, Director at BMI Media, said, "In partnership with DIAC, we set out to conduct the second research study to shed light on the growth markets for transnational students and the strategies universities employ to attract them. Our findings have confirmed that the education landscape is shifting. For instance, we were intrigued to learn that most of the educational institutions surveyed expect India to become the fastest-growing student market, a position that was dominated by China for the past decade."
