Why Brand Should Choose Rich Media Ads

Why Brand should choose Rich Media Ads

Rich Media Ads is digital advertisement term, that includes Audio, Video, Animation, Social Media links, & other elements, which provide the user more interaction & increase the ad view rate

Islamabad (Pakistan Point News - 9th Oct, 2018 ) Are you still using old traditional media (Newspaper, tv,Radio) to promote your brand?

You spend millions of rupees on campaigns, in return, you don’t have campaign matrix?

How many customers see your ads?

In short: you want to increase your brand exposure in less budget& time.

You come to the right blog. So, let’s get started.

Rich Media Ads

Rich Media Ads is digital advertisement term, that includes Audio, Video, Animation, Social Media links, & other elements, which provide the user more interaction & increase the ad view rate.

Text ads have words, Standard Display ads are using JPEG, GIF &text, but rich media ads give you more complex & creative options, you can use flip, Expandable, full Screen & Mobile ads format for your digital campaign.

Rich-Media Inc. is the pioneers of introducing HTML5 banner ads production technologies in Pakistan. Which help creative agencies, advertisers & publishers to prepare rich media ads, video ads, gaming adsfor client’s brand.

Rich Media Ads Features

  • Dynamic quality content
  • High engagement rate
  • Interact with the ad without leaving the browserweb page
  • Specialized game banner is designed for the game player
  • Great conversion rate
  • Cost-effective
  • Better matrix than traditional media
  • HTML5 technology is used
  • Easily align with desktop and mobile platform
  • Easy to launch on the different platform

Nowadays, people talk about digital media, engagement ads or rich media ads. But Confucius a teacher, philosopher, which was born in 551 BC in China said a proverb which is 100% fit in for digital mediaad.

Rich media ads give you more interaction that’s why user remember the ad.

They are several steps you have to follow before preparinga campaign of Rich Media Ads:

  • What is your campaign objective?
  • What is your target audience?
  • What is your Market?
  • What brand message you want to deliver to your target audience?
  • What campaign medium you want to use?
  • You can also set the frequency level in your ad image, which helps you increase the brand awareness.

Types of Rich Media Ads

They are different types of rich media ad formats available for your brand

Scratch &Reveal Rich Media Ads

HTML5 scratch & reveal rich media banner ad, the userhas to scratch the banner, to see the below-hiddenadvertisement, itextended the audience engagement time, which increases the ad interaction with the brand. You can collect the matrix of the campaign. This ad features work on mobile devices &desktop computer as well.

HTML5 Expandable Ad

HTML5 banner production is a rich media ad format. Its usesmulti-panelto expand the ad banner as user click on the ad. This ad is used for covering the wide area of mobile devices & tablets. You can measure the video start time, end time & user interaction behavior.

Polite Rich Media Interactive Ads

You can promote your brand through the polite rich media ad. The image is load within the page contentwith action-oriented& user action button.You can interact with ad & click on the link that will take him to the company website for information.

Video Wall with Leave Behind Ads

Videowall with Leave Behind is an ad format containing a full-browser panel with a lightbox effect as well as a leave behind that stays aligned to the bottom right corner of the browser viewport.A creative asset is sub-loaded over the lightbox effect and contains a video.

The auto-expanded panel will auto-collapse after a user-defined timeout length.Video autoplay& pause option is also available.

Mobile Interstitial Ad

The overlay ad content display will display without user interaction on the publisher content. Content time should not be more than 7 seconds. If the user does not interact with the banner, the banner will close automatic after 7 seconds. We can embed the video in the mobile responsive ad. Mobile responsive banners will adjust its height &

width as per user mobile screen.

You can choose a different type of Rich-Media Ad Format which is good for your brand

Benefits of Rich Media Ads

Brand Awareness

Rich media ads are more engaging, friendly & memorable due to highly creative and dynamic ads. Its help increases your brand awareness.

Call to Action

Rich media adsgive you the option, to add call-to-action button in your ad. It helps the user to takeaction to a specificlink like contact form and landing page.

Brand Interaction

Rich media ads are very creative and innovative, due to different adfeatures, like tap a call or SMS, fill the form, 360-degree video, its uplift the brand awareness and user interaction.

Short Span Time

Rich media ads are created in a short time. You just choose your ad format. The whole process will only take 48 to 72 hours from ad buildingtillthe executionprocess. Your campaign will go live in a short time as compared to other media.

Measurable Campaign Performance

You can measure campaign performance in real time for all important metrics and key performance indicators (KPI) like unique audience reach, clicks, interaction, sales conversion, dwell time, dwell rate, CPA (cost per acquisition) CPC (cost per click), cost per view (CPV), rich media ad expansion rate, viewability rate, in target reach, ROI, etc. If the video asset is involved in rich media ad, you can also measure the video start rate, video viewability quartile. Did the viewer watch the video 25%, 50%, 75% or 100% of your html5 video ad? Keeping in view the campaign performance results, you can easily adjust your digital media planning for next campaign.

Social Media Sharing

Digital creative agencies which are using social sharing in rich media ad formats,driving better engagements rates for the brand. Experienced creative agencies and digital strategy managers also recommend to import Facebook feeds, twitter feeds within banner to start the brand conversation. Social rich media banners give the life to brand. Interested users can share the ad content on their social profiles of Facebook, Twitter,andLinkedIn. It is always recommended to use social links in ads to make a viral ad.

Creativity, Data,&Technology

Rich media ads give you more flexibility and power to grab user attention. Data is a digital Currency which gives the fuel and energy to creative & media to work together for optimal campaign performance.Rich media personalized ads performance 5 times better results as compared to the generic ad.

Rich media ads are emerging format, it givesthe usermore interaction &increases the view & click-through rate. you can manage a digital campaign ad,on different channels like desktop, mobile,and tablet.

which digital mediaadformat you chose for your next campaign. Leave a comment below right now.