Amazon Share Of Digital Ad Market On The Rise: Forecast

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Amazon share of digital ad market on the rise: forecast

Online retail colossus Amazon is gaining ground in the US digital advertising market as the dominance of Google and Facebook erodes, according to an eMarketer forecast released on Wednesday.

San Francisco, (UrduPoint / Pakistan Point News - 19th Sep, 2018 ) :Online retail colossus Amazon is gaining ground in the US digital advertising market as the dominance of Google and Facebook erodes, according to an eMarketer forecast released on Wednesday.

The market tracker predicted that Amazon will take in $4.

61 billion in online advertising revenue as its share of the US market grows to 4.15 percent, for the first time surpassing microsoft and Oath, a subsidiary of Verizon Communications.

First-place Google and second-place Facebook will control a combined 57.7 percent of US digital ad revenues with 37.1 percent and 20.6 percent respectively, collectively down slightly more than a percent from last year, eMarketer forecast.