Replica Industry Puts Serious Threat To Original Brands

Several regualr top brands in the country are striving hard to sustain their customer-ship as the replica industry is putting serious dents on their business by introducing similar products at cheaper rates

ISLAMABAD, (UrduPoint / Pakistan Point News - 20th Aug, 2018 ) :Several regualr top brands in the country are striving hard to sustain their customer-ship as the replica industry is putting serious dents on their business by introducing similar products at cheaper rates.

A few years back people could be seen rushing towards top brand outlets, especially ahead of Eid festivals to buy quality products including clothes, shoes, jewelery, bags and watches but now their sales have gown down alarmingly.

"Replicas have put back the all original leading brands and grabbed away the hefty turnover, especially on the eve of different festivals".

Unfortunately the big Names were making less number of items than past, he added.

He further told that the replica manufactures reproduced the similar designs with the best locally available fabrics and brought into the market in exactly same packing or paper bag with low price.

Sheikh Rizwan the owner of a big clothes and bags store in Saddar Rawalpindi noticed that the demand for original brands in market had shrunk mainly due to their soaring prices; adding, master copies are just alike the original items.

When the price of an original dress is Rs.10,000 its mater copy would be available in just Rs 5000, he said adding that who would like to waste extra cash which is definitely hardly earned.

"Replicas were more in demand because original brands manufacturers' restricted the number of items. Replica industry duplicated in bulks, another store keeper Shahid Qureshi reaffirmed.

He further said they cannot say it had damaged all the original brands and industries as elites and upper class still wanted real products, no matter how expensive it is.

Samreena a house wife said I simply cannot afford to buy a pricey dress. Replicas are as good as original and in my reach too, she added.

Sadia Amjad�a private school teacher said that she prefers replicas for reasonable rates and all right fabric adding, she needs countless clothes for day to day wearing.

"Master copy of replica is as good and fine as original. I always buy master copy because it costs me Rs1000 or Rs 2000 less than genuine brand,'' she narrated .

Christina, a marketing officer disclosed that she never bought mocked-up items online or from low standard shops as they loot naive people in the name of leading brands, she conveyed.

Imran Raza a retired army officer said since the world had become global village, the people had become too snobby and conscious about accessories than values.

We did not feel restful in well knitted pure fabric any more unless it was not tagged by any well known brand, he told.People in the entire world ran after brands not knowing their true needs, he lamented.

Aftab Zahoor�a senior journalist and reporter aggressively complained that replicas should be banned at all because the buyers of originals don't get satisfactory.