NAMA Promotes Cross-cultural Initiatives In Brazil

NAMA promotes cross-cultural initiatives in Brazil

Women Advancement Establishment, NAMA, and its entities are currently in preparation for their first large-scale international mission to Brazil, Sao Paulo, starting 2nd August, with leading Brazilian organisations, entrepreneurs and market leaders dedicated to boosting women’s participation opportunities in economy and society.

SHARJAH, (Pakistan Point News - 30th Jul, 2018) Women Advancement Establishment, NAMA, and its entities are currently in preparation for their first large-scale international mission to Brazil, Sao Paulo, starting 2nd August, with leading Brazilian organisations, entrepreneurs and market leaders dedicated to boosting women’s participation opportunities in economy and society.

NAMA, along with its three affiliates: the Sharjah Business Women Council, SBWC, Irthi Contemporary Crafts Council, Irthi, and Badiri education and Development academy, Badiri, will be hosting a series of networking meetings and events to exchange expertise and explore areas of cooperation with Brazilian organisations who share NAMA’s vision and objectives towards developing women’s capacities strategically and sustainably.

NAMA’s agenda also includes establishing a presence for Irthi, at the 25th Sao Paulo International Book Fair, which is hosting Sharjah as its first-ever guest of honour. The role played by Irthi in reviving traditional Emirati crafts like Talli and Safeefah, and offering its female artisans practicing these crafts sustainable incomes will be showcased at the Sharjah’s pavilion in the fair. Here, Irthi will hold several live demonstrations of the crafts in collaboration with the Sharjah Institute for Heritage.

The highlight in NAMA’s itinerary is a networking event titled, "Sharjah Welcomes You’ at Pal?cio Tangar?" on 7th August, which will offer Brazilian entrepreneurs, business professionals and decision-makers first-hand insight into the Primary functions of NAMA and its affiliates. It will also highlight the holistic approach of H.H. Sheikha Jawaher bint Mohammed Al Qasimi, wife of H.H. Ruler of Sharjah and Chairperson of NAMA, to women advancement by shedding light on The Big Heart Foundation, TBHF, the UAE-based humanitarian organisation.

The event will come to a close with an Emirati–Brazilian fusion trunk show, introducing four leading UAE-based fashion and jewellery designers Shurooq Al Midfa, Khulood Thani, Amal Haliq and Wafa Balaswad in an event featuring a purely Brazilian aesthetic.

Reem BinKaram, Director of NAMA, said, "Whether women in the UAE need strategic support to turn an idea into a successful enterprise, want to turn their practice of a traditional Emirati craft into a sustainable source of income, or need the best educational and entrepreneurship training tools, NAMA and its associates have catered to these needs and more. The visit brings us yet another opportunity to share NAMA’s successful experiences with women’s organisations in Brazil and add a new country to our international partners’ network."