WASHINGTON (Pakistan Point News / Sputnik - 27th November, 2022) Americans spent 2.3% more year-on-year during this season's Black Friday online sales, setting a new record of $9.12 billion, according to Adobe Analytics data.
The previous record of $9.03 billion was recorded in 2020.
Sales grew by 221% for electronic goods, by 285% for toys and by 218% for sports equipment compared to the average day in October, according to the company's data.
In total, 48% of Black Friday online sales were carried out using smartphones. Moreover, applications providing for a deferral of payments were used 78% more frequently than a week earlier, Adobe said.
At the same time, despite record sales, more clear signs of budget-conscious consumer behavior have been observed, Vivek Pandya, lead analyst at Adobe Digital Insights, said in a statement.
On Black Friday, which follows Thanksgiving, US retailers hold big sales, offering great discounts to customers. Analysts expect an even a bigger increase in sales on Cyber Monday, November 28. According to Adobe forecasts, the volume of online sales might reach $11.2 billion, up 5.1% year-on-year.
