LONDON, (Pakistan Point News - APP - 10th August, 2016) : The chief executive of English football's lucrative Premier League believes the biggest danger to maintaining the sport's long-term popularity comes not from rival sports but social media and digital gaming. The growth of eSports, or competitive video gaming, has seen Premier League clubs such as West Ham United and Manchester City 'sign' their own official eSports players. Richard Scuadmore, chief executive of the hugely globally popular Premier League, said football had to understand the world in which young supporters especially now lived if they were to keep them on board as fans of the game.
Asked which league or other sport he saw as its main rival, Scudamore, speaking to BBC Radio Five Live from the Premier League launch in north London on Wednesday, replied: "I see it wider than that. I see gaming, all sorts of digital gaming, I see all sorts of young people spending time on their devices doing all sorts of things to entertain themselves, with social media generally. "We don't necessarily see other sports -- I think that's a little narrow, in terms of our competitors. "We see what's entertaining young people as being a competitor to try to make sure they stay interested in this type of thing, which is why the whole community-based activities, the whole interactive-based activities, are so important." He added: "We want people to be able to identify more readily with the game we love so much.