Premier League Chief Wary Of Social Media Threat
Umer Jamshaid Published August 10, 2016 | 07:44 PM
LONDON, (APP - UrduPoint / Pakistan Point News - 10th August, 2016) : The chief executive of English football's lucrative Premier League believes the biggest danger to maintaining the sport's long-term popularity comes not from rival sports but social media and digital gaming. The growth of eSports, or competitive video gaming, has seen Premier League clubs such as West Ham United and Manchester City 'sign' their own official eSports players. Richard Scuadmore, chief executive of the hugely globally popular Premier League, said football had to understand the world in which young supporters especially now lived if they were to keep them on board as fans of the game. Asked which league or other sport he saw as its main rival, Scudamore, speaking to BBC Radio Five Live from the Premier League launch in north London on Wednesday, replied: "I see it wider than that.
I see gaming, all sorts of digital gaming, I see all sorts of young people spending time on their devices doing all sorts of things to entertain themselves, with social media generally. "We don't necessarily see other sports -- I think that's a little narrow, in terms of our competitors. "We see what's entertaining young people as being a competitor to try to make sure they stay interested in this type of thing, which is why the whole community-based activities, the whole interactive-based activities, are so important." He added: "We want people to be able to identify more readily with the game we love so much.
Related Topics
Recent Stories
Currency Rate In Pakistan - Dollar, Euro, Pound, Riyal Rates On 18 April 2024
Today Gold Rate in Pakistan 18 April 2024
Saka and Odegaard start for Arsenal, Guerreiro in Bayern midfield
Qatar PM says re-evaluating Israel-Hamas mediation role
Govt spokesperson terms allegations of PTI's Marwat against Saudi Arabia 'heinou ..
Minister appreciate UAE’s support for Pakistan economic challenges
Manchester City v Real Madrid Champions League starting line-ups
MIGA's support Pakistan in attracting foreign investments: Federal Minister for ..
Walker returns to captain Man City for Real Madrid clash
Action taken against price list violations in Khanewal district
DC chairs review meeting of DEG
Turkey accuses Israel's Netanyahu of using war 'to stay in power'
More Stories From World
-
Trump due back in court as jury takes shape
4 minutes ago -
Indonesia airport near volcano closed after eruptions: ministry
14 minutes ago -
'Human-induced' climate change behind deadly Sahel heatwave: study
14 minutes ago -
Trump meets with Polish president in New York
14 minutes ago -
Karsten Warholm: from local street race to world record
24 minutes ago -
Russian missile barrage on Ukraine city kills 17
24 minutes ago
-
Arsenal paid for 'big mistake' in Bayern defeat: Arteta
34 minutes ago -
Biden seeks steel tariffs on 'cheating' China
34 minutes ago -
At IMF, Brazil and France renew push for 'fairer' international taxation
44 minutes ago -
US to reimpose oil sanctions on Venezuela
44 minutes ago -
US Senate rejects bid to oust homeland security chief
54 minutes ago -
EU weighs response to Russian 'interference' in election runup
1 hour ago