KARACHI, (Pakistan Point News - APP - 9th august,2016) : Minister of State and Chairperson, Benazir Income Support Programme, MNA, Marvi Memon inaugurated an exhibition of handicrafts made by BISP beneficiaries. The exhibition was held through mutual collaboration of BISP and Cheezmall in Thatta, said a statement issued here on Tuesday. Marvi Memon said that the "BISP E-Commerce" is a unique initiative of BISP to bring entrepreneurial potential in its beneficiaries by marketing their products, so that they may graduate out of poverty.
The products of beneficiaries, available online, provide international recognition to the traditional handicrafts. She added that these exhibitions under BISP E-Commerce not only help to generate income for poor women but are branding Pakistan as well. The pilot phase of BISP-Cheezmall collaboration will cover seven districts across the country, one in each province and territory. This is the second exhibition as the first one was held in Hunza last month.
Cheezmall, originating from China, is an online shopping website created by professionals of E-Commerce who have past experience of managing and running Alibaba, a global leader in the field. It started its operations in Pakistan last year. During the exhibition, BISP beneficiaries showcased a large variety of products which were purchased by Cheezmall and visitors immediately and on spot payments were made to beneficiaries.
The exhibited products included caps, bags, wall hangings, glass paintings, wallets, key chains, door bells, pouches, cushion covers, foot wear, wooden products, carpets, jewelry items, shawls, local dresses and traditional rilli. At the event, the food stalls were also setup by beneficiaries that earned them handsome amount of money. Director, Cheezmall, Mr. Ghazanfer delivered the message of Cheezmall on behalf of its CEO, Aurangzeb Khan and Co-founders Mr. Wang Qu and Mr. Lichenglong. He said that these exhibitions were a first step towards long term cooperation between BISP and Cheezmall focusing on the betterment of the poor across the country.