KARACHI, (Pakistan Point News - APP - 3rd August, 2016) : The exhibition for online promotion and sale of BISP beneficiaries'products at international level is being launched by Benazir Income Support Program (BISP) in collaboration with a leading Chinese IT company `Cheezmall'. The exhibition is going to be held on August 8 at Government Polytechnic Institute Makli at Thatta, said a statement on Wednesday. Cheezmall, originating from China, is an online shopping website created by professionals of E-Commerce who have past experience of managing and running Alibaba, a global leader in the field.
In order to replicate the successful model of Alibaba, Cheezmall utilizes expertise of Alibaba for training of their managers. It started its operation in Pakistan last year. The collaboration between BISP and `Cheezmall', entering into its pilot phase in seven districts of the country, one in each province and territory and starting from Gilgit Baltistatan Hunza, aims at online promotion and sale of BISP beneficiaries' products at international level.
Cheezmall deals directly with the beneficiaries for purchase of products; BISP being only the facilitator. Investing in women's economic empowerment sets a direct path towards poverty alleviation and financial inclusiveness. BISP is a social safety net that not only lends a hand in poverty management but endeavors to harness entrepreneurial potential of its beneficiaries by marketing their products so that they may graduate out of poverty.