Crisis-hit Qantas Ends 30-year Wallabies Sponsorship
Sumaira FH Published September 23, 2020 | 09:00 AM
Sydney, Sept 23 (UrduPoint / Pakistan Point News - 23rd Sep, 2020 ) :Australian flag carrier Qantas announced it would no longer fund sports sponsorships Wednesday, severing a 30-year association with the Wallabies and intensifying Rugby Australia's budget crisis.
Qantas said it could not justify paying for sponsorships when the Covid-19 pandemic meant it was cutting 2,500 jobs and had posted an annual pre-tax loss of Aus$2.7 billion (US$1.9 billion).
"While we're dealing with this crisis and its aftermath, the cash cost of our sponsorships has to be zero," the airline's chief customer officer Stephanie Tully said in a statement.
The airline said it would offer "in-kind" support such as flights to cricket Australia and Football Federation Australia for the next 12 months, as well as supporting Australia's Olympic and Paralympic athletes at the 2021 Tokyo Games.
But it ended the relationship with Rugby Australia, which began in 1990 and gradually expanded to see the airline back the national team at five Rugby World Cups -- two of which they won -- and British and Irish Lions tours in 2001 and 2013.
"Qantas has had a very long association with Rugby Australia and the Wallabies, and we've stuck with each other during difficult times," Tully said.
"Unfortunately, this pandemic has been the undoing. Like all Australians, we'll continue to cheer them on from the sidelines." Rugby Australia interim chief executive Rob Clarke thanked Qantas for its decades of support.
"While it is obviously disappointing to lose such a loyal partner, it is understandable given the world we are all now living in and the challenges we are all facing," he said.
Rugby Australia was already struggling financially, sacking 47 workers or a third of its staff in June and asking those remaining to take pay cuts.
It is also without a broadcast partner after an ill-timed effort to squeeze for a better deal coincided with the sporting Calendar being thrown into turmoil by the Covid-19 crisis.
The organisation posted a near Aus$10 million ($6 million) deficit last year, exacerbated by a hefty payment to former Wallaby Israel Folau after his sacking over homophobic social media posts.
Related Topics
Recent Stories
Today Gold Rate in Pakistan 26 April 2024
ICC Womens T20 World Cup Qualifier, Match 2: Ireland Women open with Comfortable ..
Robinson, bowlers help New Zealand go 2-1 up against Pakistan
Shahzeb Chachar to hold khuli kachehri on April 26
Heatwave amid Israel's aggression in Gaza brings new misery, disease risk
Tourism must change, mayor says as Venice launches entry fee
Court adjourns Judicial Complex attack case till May 17
Nasreen Noori’s book ‘Popatan Jahra Khwab’ launched
Wafaqi Mohtasib inspection team visits Excise and taxation office
AJLAC announces 5th Conference titled ‘People’s Mandate: Safeguarding Civil ..
Pak-US officials engage to enhance trade, investment ties
IBCC to promote educational excellence, expand regional presence
More Stories From Miscellaneous
-
PDMA predicts gusty wind, rain with thunder, hails
3 days ago -
Iranian president Raisi given guard of honour at PM House
4 days ago -
Intellectuals, writers accolades Naseer Mirza on his literary contribution
4 days ago -
Bahawalpur Adabi Sangat hosts memorable mushaira
5 days ago -
Cattle farming vital to alleviate poverty in rural areas
5 days ago -
Pakistan: A land of tourism, archeological wonders
5 days ago
-
Transforming education sector: from job hunters to job creators
7 days ago -
Amjad Bobby remembered on 19th death anniversary for timeless contributions to music
11 days ago -
Legendary actor Nadeem’s 26 films released on Eid-ul-Fitr days in 50 years
12 days ago -
Besant Hall Cultural Centre to celebrate evening with Sanam Marvi on 26 April
12 days ago -
Radio Bahawalpur presents program “Eidi Shidi”
15 days ago -
Radio Bahawalpur to broadcast Eid programs
17 days ago