Integrated Marketing Communication Seminar Held At FJWU

Fatima Jinnah Women University (FJWU) Department of Business Administration organized a seminar for the business students on Integrated Marketing Communication here on Thursday

ISLAMABAD, (UrduPoint / Pakistan Point News - 14th Dec, 2017 ) :Fatima Jinnah Women University (FJWU) Department of Business Administration organized a seminar for the business students on Integrated Marketing Communication here on Thursday.

Guest speaker of the seminar was Lashley A. Pulsipher, Chief Sales, Marketing and Revenue Officer, Hospitality Division at Hashoo groups. The aim of the seminar was to provide an understanding about the role of communication in marketing mix.

It also cover different types of promotional tools, media and methodologies integrating marking communication process and enable the students to analyze and evaluate the fast-changing field of advertising and promotion which effects global marketing, society and economy.

Lashley A. Pulsipher shared her experience in marketing and briefly explains the basic tools and concepts of integrated marketing communication.While addressing to the audience she said that story telling is very big part in Integrated Marketing.

She further said that planning and knowing everything about your audience is the first step and then how you tell story of your brand or product is the basic principle of marketing. At the end of the seminar Dean Faculty of business administration Prof Dr. Azra Yasmin presented the university souvenir to the Ms. Lashley A. Pulsipher, and thanked her for spending valuable time.