Riyadh, February (پاکستان پوائنٹ نیوز 12 فبراير 2025ء) Sara offers an interactive experience, assisting tourists by providing rich information and smart recommendations. It integrates artificial-intelligence (AI) technologies with authentic Saudi culture in several major languages.
The initiative is part of the Saudi Tourism Authority's efforts to harness modern technologies to promote tourism, enhance local experiences, and align them with the aspirations and needs of tourists.
It also reflects the commitment of Saudi tourism to leadership in smart tourism and innovation, contributing to an increase in tourism spending, supporting investment, enabling entrepreneurs, and boosting gross domestic product (GDP).
